Grow your business with Google My Business and be found by local customers
Millions of people using Google Search and Maps every signal day. Most of the internet users prefer to use a search engine to find local products and services. With that in mind when your potential customers are looking for you in the search engines, it is necessary your website appears as close to the top of the search results as possible.
Maintaining your business presence on Google My Business can help customers discover the products and services you provide, contact you, and find your location.
Google is not only a search engine but also directory which can help your small business. Whether through a search or map result, Google has developed a way for your business to stand out, creating My Business platform. Local customers will be easy to find you.
When customers search on Google for a service, they will see a map and a list of the top three local listings that are nearby. This local 3-pack considers being the top most relevant results for any given user’s search query. The information in the pack will display a star rating, photo, work and travel distance. Once the searcher clicks on a specific business, it opens displaying their physical location and complete profile and option to call your business directly from the search results.
Benefits of Google Maps for Small Businesses
The last Google update has enchanted the ability of business owners to improve the user experience for their customers using Google Maps. It’s a toolbar at the bottom of your home screen that provides helpful everyday information. It’s accessed with a swipe to show you nearby places, details on your travel time, and a transit tab, should you choose not to drive.
This online application is huge for local businesses and provides an opportunity to reach traveling customers on the go in the area and connect with them in real time.
Another benefit of using Google My Business platform is that customers can rate your business and provide reviews of their experiences. This is important in influencing the purchasing decisions of those who connect your business through Google Local Search.
If you are interested in optimizing your Google business profile and be at the top 3 listing, contact us for a free consultation.